People can accomplish great things. But on the individual level, more than what they accomplish, or even what they DO, it’s who they ARE that creates distinction. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll learn from the amazing business author and Hall-of-Fame speaker, Scott McKain, how to create distinction in the marketplace. That and more on today’s show.
Bob’s Thought of the Day
- Why true distinction means more than simply being different from someone or something else—but rather being of higher quality.
- The power of being distinctive through maintaining a life of integrity, as shown by Tom Schreiter, the Dean of Direct Selling. (You’ll also hear what Tom’s own son-in-law has to say about his distinctive example.)
- How Shane and Sia—the Barbi Twins—used their modeling fame to create a powerful and distinctive platform to first help women forgo destructive behavior and become healthier, and then to speak out and advocate for animal rights (in addition to helping track down a villainous psychopath!).
Interview with Scott McKain
- Why being different is not the same thing as being distinct.
- The three destroyers of differentiation.
- That the more you establish distinction in the marketplace, the less price-sensitive your customers become.
- A powerful story about Scott’s memorable experience with the Fairmont Hotel.
- Why keeping your story to yourself is worse than telling no story at all.
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- Create Distinction by Scott McKain
- 7 Tenets of Taxi Terry by Scott McKain
- Follow Scott McKain on Twitter
- Connect with Scott McKain on LinkedIn
- Distinction Institute, LLC
- Project Distinct Podcast