John David Mann is coauthor of the international bestseller, The Go-Giver. The book has been published in 22 languages and has sold over 700,000 copies. In addition to being an award-winning writer and coauthor of numerous New York Times bestselling books, he is also a concert cellist and prize-winning composer.

Price ≠ Value

In his blog, Seth Godin makes this wonderful point about price and value: Your sales force and your customers may scream that you need to lower your price. It’s not true. You need to increase your value. If people don’t want to pay, it’s because you’re not delivering enough value for the money you’re charging…