The one overriding and immutable aspect of human nature that all truly successful salespeople understand (and live by!)
The one thing that motivates every human being to action. And, the only reason why someone will buy from you.
Shift your focus. Become ObjectionProof.™ Never discount again. Close easier and more effectively than ever before.
“In this audio program Bob really honed in on what most sales training lacks and what it takes to be a well-respected and valued sales professional. I have participated in several sales programs over my professional years as a financial services professional, and I can say with confidence that Sell The Go-Giver Way has enhanced my current sales knowledge with helpful tips and mindsets. Bob has taken the timeless gems from his bestselling books and inserted them into an enjoyable, easy to understand and simple to implement process. Whether you are a CEO negotiating the next important deal or a brand new sales professional going out on your first sales call, you will benefit from thisprogram.”
—Tom Heitz, Financial Advisor and Coach
“The Sell The Go-Giver Way program really helped me to see that if I am providing them with the best way for them to achieve THEIR objective, closing the sale will simply be a natural part of the process. This is a must have training for everyone who is in a client-based business or career.”
— Christie Ruffino, Author and Creator of the Dynamic Professional Women’s Network, Inc.
“That was the best segment on handling objections that I’ve been a party to hearing.”
— Jeff C. West, Former AFLAC State Sales Coordinator, President and Founder, West Marketing Group,
Author, The Sales Tour Guide
“I have been in the real estate business for almost 15 years. Fortunately for me I found The Go-Giver and Endless Referrals back in 2010 and immediately started applying the Laws and system into my practice. The first year I implemented this I gained over 30% to my bottom line and the success has continued year over year! Now I am so excited about the Sell The Go-Giver Way program. I continue to learn how to implement the system within my listing presentations and buyer conversations. This is such a great opportunity to learn and grow your business — even if it isn’t real estate!!”
— Christie Ellis, REALTOR, UBG Associate Broker, GRI, CRS, ABR, 2016 SEVRAR REALTOR of the Year
“Sell the Go-Giver Way with Bob Burg is a transformational education in learning the best and most ethical way to succeed in selling. He offers the true definition of capitalism and how to most benefit your customers. The framework you will learn extends beyond sales and into one’s personal life. You will be doing yourself a tremendous disservice by not listening and understanding Bob’s Sell the Go-Giver Way.”
—Karl Dickey, President/CEO of Blue Shark Holdings
“By far the best program I have had the pleasure of learning from where I didn’t want to stop. I listened to it multiple times, working along with the workbook which I also found to be a great tool. If you want to truly learn how to sell in an authentic way, remove your barriers to selling, and at the same time help others, this program is for you. I have also used this program with my team members and it has been amazing to see them grow as a result.”
— Carly Alyssa Thorne, Consultant, Los Angeles, CA
“If you want to stop feeling like you’re pushing your customers and instead have them tell you exactly what to sell them on, then this course is exactly what you have been looking for. A simple process to get you to the highest level no matter what you are selling.”
— Heath Oakes, SR Territory Sales Manager at Colonial Life and Author of Ignorance on Fire
“Excellent course! I highly recommend it to anyone who wants to Crush it in sales!”
— Lisa Copeland, Former Managing Partner, Fiat-Alfa Romeo of Austin, TX and coauthor of Crushing Mediocrity
“I’ve followed Bob Burg’s teaching for years and my professional life has been infinitely better for having done so. One of the best programs out there if you want to join the ranks of the top sales professionals in your industry. You get the feeling of having a one-on-one conversation with Bob as he shares a powerful framework that you can immediately apply in your career. Apply what you learn and it can have a hugely positive impact on your sales.”
— Josh Hinds, Author & Founder of GetMotivation.com
“I have been selling, managing, training and coaching people in the sales profession since 1995. I have seen many programs come and go trying to help sales people succeed. The search is over. In Sell The Go-Giver Way, Bob Burg shares a framework that not only teaches you the proven Five Laws of Success from The Go-Giver, but also helps you understand how potential customers and clients not only think, but how they become clear and comfortable in making a decision to buy.
This program demonstrates how to differentiate through the delivery of value, truly understand closing and objections like you may have never seen before, and best of all, how to do all of this just as you are.”
— Dennis Giannetti, Speaker, Life & Business Strategist
A personal note about this program from one of Australia’s top sales professionals…
Enjoy More Satisfying Client Relationships and Sell in a Way that Aligns with Your Values
Professional selling is a misunderstood, and often maligned, career. True sales professionals know that they do important work that can make a difference in people’s lives.
Many, however, do not see it this way. They enjoy the rewards when they succeed, but do not enjoy the process – they do not enjoy, as author Bob Burg puts it, being ‘Salesy’.
Bob Burg sees professional selling through a different lens. He believes that the world tells us a false story about what selling really is. “One of the many myths is that selling is something we do to someone, when in actuality selling is something we do with someone, or even more accurately, for someone.”
Over the past 25 years, in my work as a real estate agency profit consultant, I have seen countless salespeople struggle with the sales process. To help them overcome their struggle with Sales versus their values, I have often recommended Bob Burg and John David Mann’s book, The Go-Giver. Now I will also be recommending Bob Burg’s program, Sell The Go-Giver Way.
If you find selling a struggle, or even if you are at the top of your game, Bob Burg’s Sell The Go-Giver Way is a program that will help you enjoy more satisfying client relationships, will help you to sell in a way that aligns with your values, and ultimately help you to create environments that do not require you to make sales, but instead to receive sales.
I believe that every salesperson (and leader) should be acutely aware of the Five Laws of Stratospheric Success and, through these laws, shift their focus from getting to giving, by providing value to others.
Bob’s program and comprehensive workbook will give you the tools to reframe the sales process through the Go-Giver Framework, to approach sales from a different place.
As Bob says, “It is not only a nice way to conduct business; it’s a highly-profitable way as well.”
— Gary Pittard, CEO Pittard, Author Why Winners Win, Sydney, Australia
See For Yourself That Go-Givers
Really Do SELL MORE!
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