Jeff Tomaszewski, of Overload Fitness (in the greater Cleveland, Ohio area), sent in this story:
I was recommended The Go-Giver by a business colleague. I read the book over a weekend and immediately started implementing the Five Laws.
The first thing I did was to make over-deliver our quarterly theme for the third quarter of 2009, in order to implement the first law, the Law of Value: “Your true worth is determined by how much more you give in value than you take in payment.”
I gave each of my staff the book and had them read it immediately. At our next staff meeting, we implemented over-deliver. At the end of each week, each employee was required to submit two ways in which they had provided more in value to their clients.
We continued this for four weeks. The catch was that you could not use an over-deliver method that you or someone else had used in previous weeks. This made everyone get very creative.
After four weeks, the staff had mastered the First Law — and now it is a part of the fabric of our company. This is just the way we do business, and it has helped our company to thrive in these rough economic times.
Thanks, Bob and John, for such an amazing and business-changing, life-changing book!