Tara Gignac, ND, is a naturopathic doctor who practices in Collingwood, Ontario. We recently received this letter — yes, on paper, in an envelop, mailed with a stamp and everything! (Nice to know people still do that.)
I just finished Go-Givers Sell More — I loved it! What a breath of fresh air.
Working in the alternative health care industry in a culture where “you don’t pay for health care,” selling my MacGuffin can oftentimes feel very “schmarmy.”
Reading the book has reframed sales for me into a context that I can do. The nature of what I do every day is to focus on the patient, listen to them and add value to their life. Every time I would think about sales — developing my “pitch,” contacting prospects, dealing with objections, closing the sale — it would make me cringe. Now I know why: it takes the focus away from the other person, which goes against the very grain of my training as a naturopathic doctor.
Go-Givers Sell More has given me permission to stay in my core genius as a naturopath when thinking about growing my business — focus on the other person, listen and add value. I will definitely be recommending it to my colleagues who are struggling with this part of their business and careers.
If ever an endorsement by an ND is of value to you I’d be happy to oblige.
Keep up the good work!!