We often hear about the value of empathy, but what is it, really? Is it simply a nice thing to have, or is it vital to your success? Can it be developed if you’re not born with a natural sense of empathy? Bob discusses these questions at the top of this episode. In the interview segment, we’ll hear from Geoff Colvin, who has written a brilliant book about competing in our age of advanced technology. Is there a link between technology and empathy?