Bob had a fascinating conversation with Lisa Copeland. She is the author of one of Bob’s favorite books, Crushing Mediocrity. Lisa’s story is inspiring and her sales, leadership, and business acumen immense.
She is a pioneer and entrepreneur! Years ago she entered the very “male-dominated” automotive industry. But, rather than follow the old-school way, she created her own system based on the principles of service, high value, and immense customer experiences.
Here are the books and links Bob mentioned during the show:
- CRUSHING MEDIOCRITY: 10 Ways to Rise Above The Status Quo by René Banglesdorf and Lisa Copeland
- Lisa Copeland’s Website: https://lisacopeland.com
- Handling Sales Objections: 8 Reality-Based Techniques for Tackling Tough Objections by Jeff Shore
- The Go-Giver Influencer by Bob Burg and John David Mann