034 Influential Smart Calling
Bob’s special guest is a world-renown expert on a topic many people think no longer exists…but it does!
Art Sobczak (pronounced Subcheck), the president of Business by Phone, is Bob’s go-to person in terms of everything having to do with selling via the telephone. “But” one might ask, “Isn’t selling by phone something from years gone by and no more relevant today than the rotary dial that used to come with it?”
Absolutely not! Now, please understand, there’s a huge difference between “cold-calling” and what Art refers to as “Smart Calling.”
In fact, that’s the title of this episode…“Influential Smart Calling.”
Using the telephone as the vehicle to facilitate a human-to-human conversation is not only still effective but—done correctly—more effective than ever before. Especially for sales professionals.
Some of the topics Bob and Art discuss are:
- The difference between simply “dialing for dollars” and an effective, client development strategy.
- An answer to the often-voiced concern, “but nobody answers their phone anymore and it always goes to voicemail.”
- How to frame your voice mail message that—at best—will result in a return call and at worst—leaves a question in their mind to which they want to know the answer.
Resources mentioned during the show:
- Art’s main website: http://businessbyphone.com
- Art’s book: “Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling.” http://smart-calling.com (Order through Amazon and receive a free bonus training from Art.)
- Free book, “How to Place the Successful Sales and Prospecting Call (You just pay shipping): https://freesalesbook.com/order
- Art’s Blog: http://smartcalling.com
- Art’s Podcast: http://TheArtOfSales.com
- Smart Calling Prospecting course on audio: https://artsobczak.training
- Smart Calling College comprehensive prospecting inside sales training on video: http://smartcallingcollege.com
- Smart Calling version of Sam Richter’s Intel Engine… Gather sales intel much quicker and easier: http://SmartCallingIntel.com
Connect with Art on social media:
- Join Art’s Smart Calling Facebook Community: https://facebook.com/groups/SmartCalling
- LinkedIn: https://linkedin.com/in/artsob
- Twitter: https://twitter.com/ArtSobczak
- Youtube: https://youtube.com/channel/UCb0IM4esoW6PZ19r73L8ngw
Bob Burg’s Resources:
- Join The Go-Giver Movement: https://thegogiver.com/join
- Go-Giver Influencers Facebook Group: https://www.facebook.com/groups/GoGiverInfluencers/
- Go-Giver Beyond The MasterMind Retreat: https://beyondthemastermind.com/
- Go-Giver Certified Speaker Program: https://gogiverspeaker.com/
- The Go-Giver book: https://bit.ly/2F5nTzc
- The Go-Giver Influencer book: https://bit.ly/2Deo0Hc
