Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More, The Go-Giver Leader, and The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 28 languages and has sold over 850,000 copies.To receive Bob's Influence & Success Insights via email, visit

030 Influential Detachment

Influential Detachment is a very special topic for Bob because he considers some of his biggest and most devastating failures in life to have been very connected with the amount of emotional “attachment” he felt to that which he desired. Once he became aware of the destructiveness of attachment, he then began to work on this issue and saw amazing results. Does he still struggle with it? He’s the first one to say, “Absolutely!” The difference is with awareness he’s able to take the proper steps and move into Positive (and Influential) Detachment, which is what he’ll share with you today. It’s a very thought-provoking episode!