It began in 2015 with a community-wide Book Club started by Longview, Texas Mayor Andy Mack. Yes, Mayor Mack’s Book Club was a way that this East Texas town’s chief executive officer felt he could share the value of reading with his constituents as well as help them acquire a mindset that said, “The more you give, the more you have.”Details
It seems like just yesterday but it’s actually been 10 years. In fact, exactly 10 years ago today Bob Burg and John David Mann’s book, “The Go-Giver: A Little Story About a Powerful Business Idea” was published by their amazing publisher, Portfolio (Penguin-Random House, but only “Penguin” back then).Details
Are you often asked to discount your fee or price?
Typically, when a prospective customer or client balks at your price, it’s because they believe that the value of your offering is less than what they are being asked to pay.
But, not always. There IS another reason. It’s this…Details
In this post my great friend and Go-Giver series coauthor, John David Mann, shares an unpublished passage from Rachel’s diary—Rachel being the character in The Go-Giver who ends up going into business with Joe to create Rachel’s Famous Coffee. Like Pindar, Rachel doesn’t appear in the new book in person — but they’re both talked about and quoted by…Details
In this post my great friend and Go-Giver series coauthor, John David Mann, looks at two books he has recently coauthored. And, he looks at how, what we call, “Giving Leadership” is not just a style, but a way of being. Enjoy! – Bob Burg “If you were asked to identify the most precious resource…Details
We recently heard from a lawyer in Canada named Peter Carayiannis, who was given a copy of The Go-Giver by another lawyer, Aaron Hall of Minneapolis. Browsing Peter’s firm’s site, www.conduitlaw.com, we noticed they feature something they call a “Client Value Adjustment,” which goes like this: “Value and price: they’re not the same thing. At…Details
Thank you for making it happen! Celebrating the 500,000 books sold mark, John David Mann and I — via our awesome publisher, Penguin/Portfolio — have just released an updated and expanded version of The Go-Giver. It’s available beginning today! What exactly is new about it? Click here. Mainly, thank you for being a huge part…Details
Today’s post, by John David Mann, fills me with joy because, while we’ve had our book adopted by companies, religious institutions, high schools, chambers of commerce, and book clubs…I don’t think it had ever been adopted by an actual city! 🙂 So, it was quite a thrill to learn about this. Enjoy! – Bob Burg…Details
My friend (and former client), Jeff West was a hugely successful salesperson and then team leader with one of the best-known and most-revered insurance companies in the world. I won’t say who it was but … you’ve seen their duck a few times on television throughout the years. 😉 In this guest post by Jeff, you’re going to…Details
A sales professional we’ll call Rick works in the credit card merchant services industry. He wrote to me with the following concern. Bob, I read your and John’s Go-Giver books a couple of years ago and thoroughly enjoyed them. I’ve been in sales professionally since 2006. I’ve really wanted to make a difference and have fun…Details
The American Management Association recently announced the inaugural edition of their Top 30 Leaders in Business list. Congratulations to the 30 authors, thought leaders, professors, business experts and many more who were honored on their list. I especially want to congratulate my business partner, our own Bob Burg. He is so humble and I know…Details
What is the culture of an organization? How do we create a culture of excellence within our own company or organization? First, let’s define our terms. Merriam-Webster defines Culture as: A way of thinking, behaving, or working that exists in a place or organization (such as a business). The set of shared attitudes, values, goals,…Details
In this guest post by Certified Go-Giver Coach and Business Growth Authority Doug Wagner, you’ll learn how to move the selling process from non-productive to very productive…through a simple crossing of the bridge of value. Powerful!! Enjoy Doug’s wisdom! – Bob Burg I was conducting some sales training over a period of 3 days…Details