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Category Archives: Sales

Make Yourself DiscountProof

Make Yourself DiscountProof

Blog, Law of Value, Sales, The Go-GiverBy Bob BurgJuly 10, 20172 Comments

Are you often asked to discount your fee or price?

Typically, when a prospective customer or client balks at your price, it’s because they believe that the value of your offering is less than what they are being asked to pay.

But, not always. There IS another reason. It’s this…

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