“Bob Burg is a deep thinker who has the gift of being able to take complex, incredibly important ideas, and, put them down on the bottom shelf so everyone can fully understand them. He is, in my opinion one of the leading authorities when it comes to how to create win/win relationships, which leads to creating influence. As you apply the ideas in this terrific book you will indeed see your influence expand to great heights. Adversaries into Allies is an incredibly important book. Read it, apply what you learn, and watch your results soar.”