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The World of Business is Changing
More and more, from solopreneurs and small businesses to major corporations, coaches and consultants to direct sales and traditional salespeople, the leaders and top producers of today understand:
Yes, you must create value, effectively communicate that value, and touch the lives of many people with that exceptional value. This, by placing the interests of your prospects, customers, clients and others first, doing so genuinely and authentically, and allowing yourself to receive in abundance.
To the degree that free markets have existed, this has always been the case.
However, even many financially successful companies sometimes limit their effectiveness and potential profitability because they focus on the money, and on providing value purely as a way to increase their income.
While they may temporarily achieve success such companies will eventually find themselves losing market share; or even go bankrupt and fall by the wayside.
As the pace of change and technology accelerates, word of mouth grows ever more rapid and powerful — both positive and negative word of mouth. Even the biggest players can operate with a faulty premise only for so long, until it catches up to them. And that happens faster with every passing day.
Go-Givers in business understand that the bottom line is crucial. As Pindar says in The Go-Giver, “There’s nothing wrong with making money. Lots of it, in fact. It’s just not a goal that will make you successful.” Placing money as the central goal, rather than as what happens as the result of the central goal (i.e., creating value) will keep you from the kind of financial success you desire.
It’s all about focus. The focus must be on the value. That comes first. The money you receive is simply a natural result of the value you provide.”
Exceptionally successful companies — genuinely successful companies — and their leaders have always realized this. And today there is a rapidly growing awareness and embracing of the Go-Giver principles in businesses around the world.
The goal of The Go-Giver Movement is to accelerate this change worldwide — and to help you be one of those genuinely successful people, by providing tools, teaching and connections that can help you to live a life both personally and professionally that is a lot more fun, a lot less stressful, and a lot more profitable.
Give exceptional value.
Enjoy extraordinary results.