Bob’s special guest is a world-renown expert on a topic many people think no longer exists…but it does!Art Sobczak (pronounced Subcheck), the president of Business by Phone, is Bob’s go-to person in terms of everything having to do with selling via the telephone. “But” one might ask, “Isn’t selling by phone something from years gone by and no more relevant today than the rotary dial that used to come with it?”Absolutely not! Now, please understand, there’s a huge difference between “cold-calling” and what Art refers to as “Smart Calling.”In fact, that’s the title of this episode…“Influential Smart Calling.”
How important are telephone skills, both while growing up, and in business? I’d say very important. We’ll discuss that in our Thought of the Day. And in the interview … it’s often said that selling via the telephone is dead. But, we’ll learn from an expert in this field that it’s far from true.