034 Influential Smart Calling

Bob’s special guest is a world-renown expert on a topic many people think no longer exists…but it does!Art Sobczak (pronounced Subcheck), the president of Business by Phone, is Bob’s go-to person in terms of everything having to do with selling via the telephone. “But” one might ask, “Isn’t selling by phone something from years gone by and no more relevant today than the rotary dial that used to come with it?”Absolutely not! Now, please understand, there’s a huge difference between “cold-calling” and what Art refers to as “Smart Calling.”In fact, that’s the title of this episode…“Influential Smart Calling.”