In 1937 a book titled, Think and Grow Rich was published that would go on to impact the lives of countless millions of people. But it’s what the author, Napoleon Hill, wrote 20 years BEFORE which is the focus of this episode. Bob’s featured guest, Jeffrey Gitomer, has very special insight into this topic. Jeffrey is known by many throughout the world as “The King of Sales.” Now that’s one amazing moniker. In his case, a well-earned one.
Just how much influence does the salesperson have in terms of how the value of his or her product is perceived by their prospective buyer? Actually … quite a lot. And with that in mind, we’ll discuss the importance of sales differentiation with a true expert, Lee Salz. In fact, that’s the very title of his terrific new book.
Entrepreneurship does two main things: It solves a problem for (or in some other way adds immense value to) the marketplace, and fulfills a need for the entrepreneur. In this week’s show Bob welcomes a true entrepreneur and connector, Glenn Garnes. Glenn Garnes is a retired trial attorney who made an important pivot from the practice of law into a mission-centered career around creating opportunities for others to invest in their growth through entrepreneurship and self-help education.
Don’t allow yourself to make decisions out of another person’s frame. We’ll look at that in our Thought of the Day. And in our interview segment, award-winning author and master communicator Dianna Booher shares how to listen analytically to persuasive appeals … and NOT be tricked.
