While one’s character is generally understood to be more important than one’s reputation, one’s reputation is also very important. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll look at some ideas and suggestions from Elizabeth Engen behind the art of managing–and even rescuing–an online reputation. That and more on today’s show.
Our brand is not what we’d LIKE the marketplace to think of us and say about us. It’s what they DO think and say about us. We’ll look at that in our Thought of the Day. And in our interview segment, branding authority, Alison Stratten shares with us the good, the bad, and the ugly when it comes to businesses … and their branding.
With self-confidence, the stage is set for great accomplishment. We’ll look at that in our Thought of the Day. And in our interview segment, Bill Ellis introduces us to some of the amazing fighters, overcomers, and achievers from his new book, Women Who Won.
Exactly how important is it that we watch our … personal pronouns? In our interview segment, we learn from branding expert Bruce Turkel why our “brand” is not about us. It’s actually all about THEM. That also happens to be the name of his terrific new book.
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