A marketing rebellion has occurred, and it’s still occurring. We’ll learn about that from one of the icons of marketing, Mark Schaeffer.
Have you ever fallen victim to promises of something that would happen after the first of the year–mainly promises you’ve made to yourself. We’ll look at that in our Thought of the Day. And in our interview segment, Meridith Elliott Powell helps us work through everything about the holiday season that can hold our business back, and instead take us forward.
As a business, and as a human being, empathy and kindness just makes so much sense. It’s both the right way to be and it also happens to be the most profitable. We’ll look at that in our Thought of the Day. In the second segment, we’ll look at two practical takeaways from the amazing story I’ll share about the value of empathy. That and more on today’s show.
Our brand is not what we’d LIKE the marketplace to think of us and say about us. It’s what they DO think and say about us. We’ll look at that in our Thought of the Day. And in our interview segment, branding authority, Alison Stratten shares with us the good, the bad, and the ugly when it comes to businesses … and their branding.