006 Influencer Marketing
When Bob and John David Mann announced that the title of their new book was going to be “The Go-Giver Influencer” several people emailed him to ask, “Is this about Influencer Marketing?” And, he didn’t really even understand what they meant. He’d heard the term but didn’t really know what it was because again, to him, pretty much everything involving another’s influence is Influencer Marketing. In this episode, Bob’s special guest is a woman who is truly an expert in Influencer Marketing.
