Selling is cool … if you look at it correctly. We’ll briefly explore that in our Thought of the Day. And in our interview segment, Kendrick Shope, a master of selling online, is going to share some immense wisdom on that very topic.
In this episode Bob welcomes one of the premiere teachers and practitioners of sales (both traditional and online), Kendrick Shope. Kendrick Shope is the CEO and creator of the Authentic Selling® process, as well as a highly-sought after speaker and media personality. She created the Authentic Selling® process to remove what she calls the “ick” factor of selling. As she says, “if you’re engaging in an activity that makes you feel icky, sleazy, or slimy, you are not going to create the results you desire.”