I often define selling as simply discovering what the OTHER person wants, needs, or desires, and helping them to get it. While this is certainly true as far as selling a product or service, it covers SO much more. We’ll take a VERY special look at that in our first segment. And later, Anthony Iannarino will move from Alice Cooper fan to sharing with us wisdom from his fantastic new book titled, The Only Sales Guide You’ll Ever Need.
As human beings, our emotions drive our decisions all too often. The question is, can we logically do anything about it? In our interview segment, we learn from Steve Gutzler, an expert on Emotional Intelligence as it pertains to Leadership. We’ll discuss why those two concepts–emotional intelligence and Leadership–are absolutely intertwined.
Managers can create the framework from which its team members–and its business–can thrive … or not. We’ll discuss that in our Thought of the Day. And later in our interview segment, we learn from Holland’s own leadership and management authority, Jurgen Appelo. He’ll discuss the concept of managing for happiness, which also happens to be the name of his great new book.
Exactly how important is it that we watch our … personal pronouns? In our interview segment, we learn from branding expert Bruce Turkel why our “brand” is not about us. It’s actually all about THEM. That also happens to be the name of his terrific new book.