Value is always in the eyes of the beholder. We’ll look at that in our Thought of the Day. And in our interview segment, Bill Cates reveals the immense importance of relevance–or as he calls it, “radical relevance”–in today’s marketplace. That and more on today’s show.
A marketing rebellion has occurred, and it’s still occurring. We’ll learn about that from one of the icons of marketing, Mark Schaeffer.
How do you use the tools at your disposal? We’ll look at that in our Thought of the Day. And in our interview segment, Mitch Jackson shares some powerful tips on utilizing social media to help build our businesses.
Just how much influence does the salesperson have in terms of how the value of his or her product is perceived by their prospective buyer? Actually … quite a lot. And with that in mind, we’ll discuss the importance of sales differentiation with a true expert, Lee Salz. In fact, that’s the very title of his terrific new book.