How do you use the tools at your disposal? We’ll look at that in our Thought of the Day. And in our interview segment, Mitch Jackson shares some powerful tips on utilizing social media to help build our businesses.
Just how much influence does the salesperson have in terms of how the value of his or her product is perceived by their prospective buyer? Actually … quite a lot. And with that in mind, we’ll discuss the importance of sales differentiation with a true expert, Lee Salz. In fact, that’s the very title of his terrific new book.
Would you like a methodology for creating immense word of mouth for your business? If so, then I believe you’re going to LOVE this discussion with Jay Baer.
Our brand is not what we’d LIKE the marketplace to think of us and say about us. It’s what they DO think and say about us. We’ll look at that in our Thought of the Day. And in our interview segment, branding authority, Alison Stratten shares with us the good, the bad, and the ugly when it comes to businesses … and their branding.