Our brand is not what we’d LIKE the marketplace to think of us and say about us. It’s what they DO think and say about us. We’ll look at that in our Thought of the Day. And in our interview segment, branding authority, Alison Stratten shares with us the good, the bad, and the ugly when it comes to businesses … and their branding.
Direct response marketing can have excellent application to traditional sales and marketing. We’ll look at that in our Thought of the Day. And in our interview segment, direct response marketing titan Brian Kurtz will share some of the greatest lessons from that field and how you can apply them to YOUR business.
What makes a person charismatic? Is it natural presence? Is it learned? Is it different for different people? What does “charismatic” even mean? We’ll discuss that in our Thought of the Day. Later in our interview segment, we’ll visit with Sally Hogshead, one of the most “fascinatingly” charismatic people I know … not to mention, a woman who can teach us how to be the same. That and more on today’s show.
We all know that high-quality referrals and introductions are an important aspect of a successful business. So why do salespeople and entrepreneurs not ask for, and receive, more of them? We’ll discuss that in our Thought of the Day. And later, in today’s interview, we’ll talk with Dr. Ivan Misner, a man who has not only mastered referral-based marketing, but formed the company and wrote the book—actually, many books—about it.