Contrary-to-Go-Giver-Selling-Bob-Burg

Contrary to Go-Giver Selling?

A sales professional we’ll call Rick works in the credit card merchant services industry. He wrote to me with the following concern. Bob, I read your and John’s Go-Giver books a couple of years ago and thoroughly enjoyed them. I’ve been in sales professionally since 2006. I’ve really wanted to make a difference and have fun…