Do relationships in business still matter? More than ever! We’ll look at that in our Thought of the Day. And in our interview segment, we’ll hear from Ali Reda, a record-breaking, amazing sales-professional who will tell you how he did it. Hint … relationships!
In today’s episode, we’ll look at an element of human nature to which we all fall victim from time-to-time, and just as importantly, how to successfully navigate it and manage it both for our success and the success of others. That and more on today’s show.
Just how much influence does the salesperson have in terms of how the value of his or her product is perceived by their prospective buyer? Actually … quite a lot. And with that in mind, we’ll discuss the importance of sales differentiation with a true expert, Lee Salz. In fact, that’s the very title of his terrific new book.
Don’t allow yourself to make decisions out of another person’s frame. We’ll look at that in our Thought of the Day. And in our interview segment, award-winning author and master communicator Dianna Booher shares how to listen analytically to persuasive appeals … and NOT be tricked.