There Is a Major Problem in The World Today:
It’s Not People Disagreeing with One Another…
It’s That They Cannot Disagree Agreeably, Civilly,
And, Most Importantly, Persuasively!
And according to Bob Burg, that simply need not be the case.
Bob says, “You can get the results you want while making the other person feel genuinely good: about themselves, about the situation, and about you!”
Whether between family members and friends, employers and employees, politicians, political pundits, and—of course—tens of millions of people on Social Media, today’s discussions are no longer discussions but rather fueled up, hate-filled, vitriol-spilling diatribes and personal insults. The result? No minds are being changed but rather they remain stuck in the “echo chambers” of their already closely-held beliefs. Worse, friends are becoming enemies, discourse has shut down, understanding and acceptance is not being reached, and people feel downright lousy about it.
Is this any way to communicate? Is this any way to live?
Fortunately…
The authors of the best-selling GO-GIVER series—Bob Burg and John David Mann—have responded to this unfortunate situation and are back with The Go-Giver Influencer.
And this book provides the solution.
Suggested Interview Questions
- In the story, Gillian Waters and Jackson Hill are ambitious young businesspeople in the midst of a negotiating a business deal that could make or break both of their careers. They each individually encounter unlikely mentors who guide them to radically different—yet surprisingly effective—ways of achieving their goals…by finding common ground where there appears to be only irreconcilable conflict. Okay, that sounds good. But, HOW? How do people in today’s fractured world actually find common ground. Sounds MUCH easier said than done.
- So, what is influence really? We hear the word a lot but what are we actually talking about?
- Is this really some sort of clever manipulation or mind game you’re playing with others in order to get what you want?
- Bob, take us through the Five Secrets of Genuine Influence
1. Master Your Emotions. (Host might add: And I want to hear about what you call, “The Seatbelt Principle of Emotions.”)
2. Step into the Other Person’s Shoes. (Host might add: You and John use a somewhat odd suggestion which is to listen…“with the back of your neck.” What in the world do you mean by that?!)
3. Set the Frame. And be ready to “reset” the other person’s negative frame.
4. Communicate with Tact and Empathy.
5. Let Go of Having to be Right. (Host might add: Does this mean you really don’t care?)
- You say there is one sentence that is guaranteed to prevent misunderstandings. Sounds too good to be true.
- So what about the many very successful people we see who seem to thrive because of their rudeness?
- We see people engaged in these vicious political debates. What should our listeners who participate in these “discussions” keep in mind?
- This one sounds very interesting. 8 Key Words that will practically always move a person to your side of an issue. Pray tell, what are they?
- Based on everything you’ve been saying, Bob. This is surprising. You say, “Compromise is typically NOT the answer.” But isn’t compromise everything?
- You say there is one motivating factor shared by every single person on earth. Again, I’m skeptical. What is it?
- One of the biggest issues many of us have in today’s “too-busy world” is How to say “no” to requests in a way that’s kind…but effective! Do you really have an answer for that?
{Note: Bob can work with audience members (in-person or call-ins) right there on the show answering their questions and helping them work through their own communication and influence issues}
Bob’s Introduction
For more than 30 years, Bob Burg has successfully guided entrepreneurs, leaders, and sales professionals on how to build stronger relationships, communicate their value more effectively, and accelerate their business growth.
Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann, that has created a worldwide movement.
While part of a four-book series, The Go-Giver itself has sold well over a million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.
But it’s the fourth book in the series, The Go-Giver Influencer, which we’ll be discussing today, which, according to Management and Leadership Icon, Marshall Goldsmith, “May be the most important Go-Giver book yet—and in today’s polarized world, could not be more timely.”
Bob also publishes the very popular “Daily Impact” on Substack, which can be accessed via his website, which is burg.com.
Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.
He is also an unapologetic animal fanatic and serves as part of a South Florida rescue, foster, and adoption organization.
Images
Download Bob’s photo and images of the book cover by clicking on the High Res (print quality) or Low Res (web quality) link, then right-click on the image and click Save Image As.
Bob’s Social Media
To copy Bob’s social media URLs, right-click on the social media icon then click on Copy Link Address.
Website
Your audience can go to www.thegogiver.com/daily-impact/ and sign up to receive Bob’s Daily Impact emails…a very brief message designed to inspire them throughout their day and add value to their journey towards professional success and personal fulfillment. They will also be able to download Chapter One from The Go-Giver Influencer.
