WHAT IS CONATION?
Conation — the power behind performance — determines your M.O. (modus operandi), and the true culture of any group or organization.
Simply put, conation drives action. Actions drive performance. To understand how you and others achieve peak performance, you need to understand the conative part of the mind.
While philosophers through the centuries discussed the existence of conation, Kathy Kolbe was the first to identify its key attributes and how to measure them. She discovered how you can tap into the deeply imbedded part of the brain that determines HOW you will make decisions and take action — NOT what you wish you would do or have been taught to do.
