“This may be the most important
Go-Giver book yet—
and in today’s polarized world,
it could not be more timely.”
— Marshall Goldsmith, Author of
What Got You Here Won’t Get You There
What Got You Here Won’t Get You There
The Go-Giver Influencer
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- VIDEO: “Behind the Scenes” with the Authors (51 min)
- VIDEOS: Two Q&A Sessions with the Authors (63 and 70 mins)
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Sneak Peek – “Behind the Scenes” with the Authors
Back in February John and Bob sat down in a television studio to discuss some thoughts from the new book, and the conversation ended up exploring all types of ideas. What fun!
The original plan was to make a series of short, edited videos from it. But then we thought, it was such a cool conversation—what if we shared the entire thing, from beginning to end (outtakes included) 😉 as a bonus—a way for us to say “thank you” to those who order the book.
We hope you enjoy the short preview clip!
After publishing The Go-Giver back in 2007, Bob and John took the logical next steps and applied the Go-Giver idea — the more you give, the more you have — to sales (Go-Givers Sell More), leadership (The Go-Giver Leader), and education (A Teacher’s Guide to The Go-Giver).
The natural question was, “What’s next?”
In these highly polarized times, they thought it might be helpful to explore a Go-Giver approach to Influence — and specifically about the role influence plays in our capacity for empathy, civil discourse, and the ability to see another’s perspective. At its heart, The Go-Giver Influencer is a story about what it takes to bridge differences, to settle disputes and defang conflicts, to find common ground where there appear to be only irreconcilably polarized positions. (And, yes, even to negotiate business dealings.) It is also about what it takes to be the kind of person whom others come to trust, a person to whom others look for sound guidance, clear judgment, and, in times of challenge, evenhanded wisdom.
It seemed only natural that our “hero” would be not one person, with one set of circumstances and experiences and a singular point of view, but two very different people. This naturally led to the idea of two mentors and two sets of principles—different, but complementary.
Key supporting characters in this little story include a large dog named Solomon and a Russian Blue cat named — well, wait ’til you hear the story behind her name. 😉
Discover The Five Secrets of Genuine Influence™
The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, a buyer for Smith & Banks, a mid-sized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods.
Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products—if he can negotiate terms and conditions that will protect his company’s integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors—if Angels Clothed in Fur can be persuaded to give them an exclusive.
The story ends in a way that surprises everyone—and with lessons we can all apply to our efforts to influence and persuade others.
The Five Secrets of Genuine Influence™
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Foreign Language Editions
Also available now in Chinese (complex) and Vietnamese.
The Go-Giver Influencer Reviews
Excerpt from The Go-Giver Influencer
“Tell me something,” said the Judge. “When was the last time someone cut you off in traffic?”
In fact, this had happened to Jackson barely twenty minutes earlier, on his way into town.
“And how did you respond?” she asked.
“Well,” said Jackson, “I called him something I’m not especially proud of and would rather not repeat.”
Her eyes danced with laughter. “Let me guess. At a respectable volume level?”
“Oh yes,” said Jackson. “Very respectable. I’m surprised it didn’t shatter my windshield.”
Now she laughed out loud. He grinned, too.
“All right,” she said. “Can you remember what you felt like at that moment?”
Jackson could, and vividly: clenched stomach, pounding heart, heat rising to his face. He described this to her, and as he did he felt an echo of the same feelings all over again.
“What if I told you,” she said, “that the other driver had just that moment learned that his child was on the way to the hospital in extremely grave condition, and he was trying to get there as fast as humanly possible?”
“But you don’t know that,” objected Jackson.
“No,” she agreed, “I don’t. Nor do you. In fact, you have no idea what was or wasn’t going on for that driver. Your reaction wasn’t based on the facts of what happened, but purely on your own feelings. Which are not always entirely trustworthy.”
“But he could have gotten us both killed!” said Jackson.
“But he didn’t,” countered the Judge. “He cut you off, and as far as the evidence is concerned, the facts stop there. More to the point is what you did.”
“What do you mean, what I did?”
“You shouted so loud you thought it might crack your windshield,” she said, smiling. “You shouted your feelings out loud, inside your car. In your meeting last Friday, you shouted them silently, inside your head. Either way, it’s still shouting. You were out of control. You could have gotten you both killed.”
Jackson was silent.
She put her hand on his arm. “It’s okay to have your feelings, Jackson. You don’t even have to change them. All the First Clause of Natural Negotiation says is, you just have to set them to the side. They can be along for the ride—but in the passenger’s seat. Because if you let your emotions drive the car, then you’re at the mercy of a drunk driver.”
The Judge poured herself more hot coffee from the carafe.
“When you go downtown at rush hour,” she said, “what do you hear? A grand cacophony of car horns—bleating, honking, blaring. It’s the quintessential urban sound signature, right?”
Jackson nodded.
“All those feelings, driving all those cars.” She shook her head sadly. “It’s no wonder the world needs judges and mediators. Conflict is everywhere. Alas. And it’s entirely understandable. It’s how we’re wired. Fight, flight, or freeze.”
After a moment Jackson said, “So if that’s how we’re wired, what do we do?”
She smiled. “We rewire. Scientists call it neuroplasticity. I call it…well?” She raised her eyebrows at him as if to say, What would you call it?
“Mastering your emotions,” he said.
She smiled. “It takes time to retrain your default response. Time and repetition. Practice. But it works. Every time you’re successful at responding by unruffling your feelings, it strikes a chord inside. It’s like thrumming the low E string on a guitar, and you are a song in the key of E. You experience a sense of trueness, a sense that says, This is me, the real me. This is how I am in the world. And it changes your brain, a little bit at a time. It wires new connections, cuts new pathways.
“In time, you make calm your default setting. And as you do, you become more you.”
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