While at work on a Go-Giver-related article about the Law of Influence (“Your influence is determined by how abundantly you place other people’s interests first”), I was writing about the work of Harvard sociologist Mark Granovetter, Ph.D.
Dr. Granovetter wrote a landmark paper in 1970 that showed how (and proposed why) we have more influence on people we know vaguely than people we know well. Granovetter’s paper, one of the most influential ever written, is called “The Strength of Weak Ties.”
At that point, I happened to come across the following video.
I’ll bet even the good Doctor Granovetter is not even vaguely aware of the Strength of Pink Ties!
P.S. We suspect JenLoveLady pronounces Bob’s name “Burge” only because it rhymes with “splurge,” and she is thinking about where to go buy him that tie.