The First Law of Stratospheric Success in The Go-Giver is “The Law of Value.” While John and I say it’s providing more in value than you take in payment, that simply means to make the customer experience so magnificent (remember Ernesto’s explanation of the three types of restaurants) that he or she will be blown away, want to come back, and tell all of his or her friends why they should buy from you, as well.
That doesn’t mean it has to cost you any more more money. Though, it might cost you a bit of thought (and that always pays dividends).
The owners of smaller, independently owned local businesses often complain about the bigger chains coming to town. “After all,” they ask, “how can I compete against their prices?”
Well, you probably can’t. But, as business-building expert and turnaround specialist Rebel Brown teaches us in one of her latest blog posts, you can complete – and win – on value.
Take the advice Rebel shares from the proprietor of that fourth “Ma & Pa Gas Station” and find a way to make yourself that added value.
As scary as it may be, you cannot compete on price, there will always be someone less expensive. In fact, we try to be one of the higher priced services in our field. With this said, you have to be the best value in town! Make your service the best customer “experience” possible: Send them a thank you card, call them for follow up, send them a reminder, respect them and their property, etc.. You will find that your business will grow and prosper and you will get better jobs. The number one priority needs to be to “Knock their socks off with great service.”
Eco-Scrub Carpet & Floor Care
I just wanted you to know that I loved your book and I stayed up all night reading it. I blogged about it tonight because I wanted to share it with friends and family. I just wanted to let you know that you’re “serving” more poeple and I’m glad I can help you reach more!
Thanks, Shannon! I just saw your great blog post, and posted a comment myself.
Now go to bed! 🙂
(I’m in Singapore right now, so it’s afternoon for me.)
Joe, your company being awarded the Chamber of Commerce business of the year, and knowing the successful business you and Renee have, we’d all to wise to heed your excellent advice. Thank you for sharing.
Shannon, thank you for your very kind words and the blog post you wrote about the book. Amazing that you are just 22 years old. WOW…you are going places in life, my friend.