It’s always intriguing to us to see what lessons and messages people take away from their reading of The Go-Giver.
One reader who recently reviewed the book on Amazon commented, “Key insight is we all need to learn how to ask for and receive help.” Fascinating! Neither Bob or I would have thought of that as being an insight from the book—but there you go: we all learn different things from the same experiences.
Today, though (at the risk of tooting our own horn), we’re writing to share some intriguing insights one reader got, not from the book itself, but from our promotional strategy!
Roger C. Parker is a renowned authority on book marketing, one of the genuine pioneers of the business. Imagine our surprise (and delight) when we found Roger had posted an article, “Book Marketing Case Study — Lessons from the Go-Giver,” using this blog as an example of some of the fine lessons he teaches on his blog, “Published & Profitable: A Step-by-Step Guide to Planning, Writing, Promoting, and Profiting from a Book.”
For those of you who are authors yourselves, whether aspiring or already-published, we can’t think of anyone better to learn from than Roger.
Of course, no matter what a web site looks like, how a blog is written or what the elements of a promotional strategy are, by far the biggest and most powerful element in the success and widespread distribution of The Go-Giver is a market force that boils down to one word: you.
Those results Roger’s talking about? You are the ones making them actually happen—and we appreciate it!
No Surprise #1
When I ask Go-Givers which of The Five Laws of Stratospheric Success is the hardest to integrate into their life, they almost always refer to the fifth law – The Law of Receptivity. So, it’s not surprising that a “key insight” from the book is that we need to learn to graciously receive help from others.
No Surprise #2
The true market force behind The Go-Giver is a result of how well the message resonates with so many people. It resonates in a way that we (a.k.a. “you”) have no choice but to shout about how our lives are enriched.
No Surprise #3
Go-Givers Sell More… really!
Thank you for your kind words: coming from the co-author of The Go-Giver makes your words especially appreciated.
The Go-Giver has had a major impact on my own career, as well as the career of my youngest son, a Gen Y’er in the last year of his 20’s.
I often credit The Go-Giver for giving me the tools and motivation to “think twice” whenever I default to feeling uncomfortable when others offer assistance – probably a holdover from being an only child.
Even more important, my son was an early reader of The Go-Giver. It was the catalyst for major changes in the way he responded to various work-related situations in the hospitality industry. (In return, he has purchased copies of The Go-Giver for his hotel’s local and “home office” HR directors.)
Yesterday, in fact, he was given a Leader of the Year award and offered a major promotion in New York City. I credit The Go-Giver for a major part of his success during the past few years.
Every college graduate should receive a copy with their diploma!
Looking forward to more of your books!
Thanks you guys, Berry and Roger, for chiming in! Roger, I think that sentence is going to have to go on our web site: “Every college graduate should receive a copy with their diploma!”
Thanks John for sharing the case study. 🙂