We have become aware that Apple does not allow their iPads® to be used in third party promotions or contests (Guidelines for Third Party Promotions). Yesterday, several friends emailed us an article stating that giving away a free iPad 2 as a prize is contrary to Apple’s policy.
Regardless of whether we agree or disagree with their policy and/or strategy, we absolutely respect intellectual property rights, copyrights and trademarks.
So, we are changing the Grand Prize from an iPad 2 ($829 value) to a $1,000 cash prize. With this $1,000 the winner is free to independently purchase an iPad 2 or whatever else they would like with the prize money.
We did contact Apple to make sure this was true and apparently it has been their policy since at least January, 2011. We apologize for any infringement we committed.
Meanwhile, we continue to receive great video entries. If you have not yet submitted yours, please know we’re looking forward to watching it. If you’re not planning to enter as a contestant, we hope you’ll participate by voting once that part of the contest begins.
By the way, we make no judgment regarding Apple’s policy. It is their company and their products and they have the right to determine how to market them.
In terms of marketing, yes, it seems – at least on the surface – to be a rather counterproductive strategy.
Still, let’s face it, Apple didn’t get to be as successful as they are without knowing what they are doing. So, in the name of marketing, branding, positioning, etc., any thoughts on why they have this rule in place?
The one with the best answer will win a free iP…whoops, never mind. 😉