We recently received the following piece (a bit truncated for space) from reader Vince Vidoti.
A year after reading Go-Givers Sell More and participating in a Go-Givers workshop, I asked my district mates, “What does it mean to be a Go-Giver?” I wasn’t surprised by their responses.
Times are changing, and so must organizations. We speak of delivering value almost as often as we spill caramel macchiatos on our passenger seats. (Or is that just me?) And how do the authors remind us is the best way to deliver value? Excellence, consistency, attention, empathy, and appreciation. Remember that your income is a reflection of how effectively you touch people’s lives. Creating and adding value is the bullet; being a good person is the gun.
The answer to “What does it mean to be a Go-Giver?” is all around us. The authors say, “[Great salespeople] are great because they create a vast and spreading sphere of goodwill wherever they go. They enrich, enhance, and add value to people’s lives. They make people happier.”
Think of your parents, the server at your favorite eatery, the UPS guy, perhaps your local police officer or fireman. When was the last time we recognized the impact these individuals had on our lives? How many of them have read about what it means to be a go-giver? Yet people all around us are genuine. They give for the sake of giving, and are selfless. They approach people with compassion, and listen with real curiosity.
And by the way, those were the main themes within my district mates’ answers.
Maybe the reason people seem to relate to and truly embrace Go-Givers Sell More is that it delivers incredible insight into the psyche of the most successful salespeople. Or maybe it’s just because it highlights the things we already do on a daily basis, and helps us realize we had a Go-Giver inside of us all along — we just needed someone to help us makes its acquaintance.
I like Vince’s piece a lot. For one thing, it’s the first time I can recall ever hearing the go-giver philosophy being encapsulated thusly: “Creating and adding value is the bullet; being a good person is the gun.”
Often in interviews we say it’s for us to hear from people telling us, “Wow, those ideas in your book were so different from anything I’ve ever thought before!” — no, what we hear a lot of is, “You know, what you write in there is exactly how I always thought the world worked! I just never quite put it into words.”
And Vince’s last few sentences beautifully captures that sentiment:
“Maybe the reason people seem to relate to and truly embrace Go Givers Sell More is that it … highlights the things we already do on a daily basis, and helps us realize we had a Go-Giver inside of us all along — we just needed someone to help us makes its acquaintance.”
Nicely put, Vince!