In this guest post by Corporate COO and Certified Go-Giver Coach, Gary Campbell, we see a “textbook” illustration of why those who apply The Five Laws from The Go-Giver get to serve more people and make a lot more money.
Enjoy Gary’s wisdom. – Bob Burg
Every Wednesday night is date night for my wife and me. We have done this for almost as long as we have been together and it has remained a sanctuary of sorts through the years. When the kids were younger, getting away as adults provided the necessary sanity check and with the kids older and my wife and I running our own gigs, it serves the same purpose.
We have a simple credo for what makes a successful date night for us, “great wings, friendly people and excellent customer service = a successful night out”.
It took us a while but we now drive thirty minutes out of town to hit this little restaurant that has been around for years. When we started going there, I recognized the bartender from my younger days, heck of a nice guy — he made us feel right at home.
After a few visits, we started getting the same waitress and she began to recognize us when we would come in. Initially, we would go maybe once or twice a month because we had found another place that was closer to home and the food was excellent.
As the months went on though, our trips to our out-of-town escape became more meaningful. Our friendly bartender would meet us as we walked in the door with our favorite beverages then our friendly waitress would whisk us over to a seat so she could serve us. This is the kind of treatment that true customer service is made of.
The Law of Influence from The Go-Giver says:
“Your influence is determined by how abundantly you place other people’s interests first.”
I watch my old friend behind the bar interact with all the people that surround his area to get service from him, sometimes too many to count. He has also lived the Law of Compensation well as his numbers have surely multiplied over the years.
Our waitress can’t be more than twenty-two or so but she has firmly gravitated toward both of these laws and does so with such a natural flair. The way she takes care of us in addition to others that come in for the great service (and food of course) is not by accident but sure looks natural.
She may not be aware of The Go-Giver and The Five Laws of Stratospheric Success but she is certainly living them and it is for this reason she will be very successful in moving into the field of her choosing (at this time she is pursuing a career in healthcare).
She has taken the service level to new heights most recently in texting us to make sure we are coming in — reserving a seat in our name. Talk about feeling valued!
We now go to the same place every Wednesday, a nice little getaway in Amherst, VA. The two individuals that make this place so attractive to us are earning a nice living by making it all about the other person, the true Go-Giver way. By all accounts, the restaurant has done quite well employing these high energy Go-Givers.