Add LOTS More Value with the Simple “Who Is” Phrase

In this guest post by Certified Go-Giver Speaker and Gold Star Referral Clubs CEO, Beth Davis, this world-class networker and referrals authority shows us how one simple phrase can add significant value to those you introduce to others. And, you can begin using it the very next time the opportunity arises.

Enjoy Beth’s wisdom! – Bob Burg

Last month, while at a local Chamber of Commerce business luncheon I saw both a photographer and a web designer that I knew very well milling around the room looking a little lost. I realized that they might benefit from meeting each other.

When I introduced them, rather than just saying, “Doug, I’d like you to meet my friend Mary” I said, “Mary, I’d like to introduce you to Doug, who is a genius with a camera and my photographer for all my website photos. Doug, this is Mary, who is currently working on my new website and doing a marvelous job.”

See how easy and natural that is to do? You can instantly add third-party credibility and value to the mix when using a “who is” phrase right after you say their name. And, like so many times when we give to others in a positive way, this type of introduction reflects back on you in a positive way. I have found that when connecting people to each other they, in return, like to introduce me to their friends. It’s a domino effect.

So, think about how you can add value to the relationships in your life by adding simple “who is” phrases.

Here are some examples:

• Brent, who is the best insurance agent I’ve ever met, will be on the call also.
• My office manager, who is a genius with numbers, will be able to get that to you faster than I can.
• My colleagues, who are hilariously fun to be with, would like to meet you.
• I found that Corey, who is a talented keynote speaker, likes to use Facebook on a daily basis.
• I would like to welcome Mary, who is an outstanding leader in our California organization, to the call.

With a little practice, you can absolutely become a “who is” master and you can easily add value to your relationships with a few simple words. Try it!