Bob had a fascinating conversation with Lisa Copeland. She is the author of one of Bob’s favorite books, Crushing Mediocrity. Lisa’s story is inspiring and her sales, leadership, and business acumen immense. She is a pioneer and entrepreneur! Years ago she entered the very “male-dominated” automotive industry. But, rather than follow the old-school way, she created her own system based on the principles of service, high value, and immense customer experiences.