Just how much influence does the salesperson have in terms of how the value of his or her product is perceived by their prospective buyer? Actually … quite a lot. And with that in mind, we’ll discuss the importance of sales differentiation with a true expert, Lee Salz. In fact, that’s the very title of his terrific new book.
Entrepreneurship does two main things: It solves a problem for (or in some other way adds immense value to) the marketplace, and fulfills a need for the entrepreneur. In this week’s show Bob welcomes a true entrepreneur and connector, Glenn Garnes. Glenn Garnes is a retired trial attorney who made an important pivot from the practice of law into a mission-centered career around creating opportunities for others to invest in their growth through entrepreneurship and self-help education.
Don’t allow yourself to make decisions out of another person’s frame. We’ll look at that in our Thought of the Day. And in our interview segment, award-winning author and master communicator Dianna Booher shares how to listen analytically to persuasive appeals … and NOT be tricked.
Have you ever fallen victim to promises of something that would happen after the first of the year–mainly promises you’ve made to yourself. We’ll look at that in our Thought of the Day. And in our interview segment, Meridith Elliott Powell helps us work through everything about the holiday season that can hold our business back, and instead take us forward.