We all want to reach our most desirable customers and be able to offer them our products and services that we know will bring them immense value. But even getting their attention can be difficult as people are busier than ever before. And for most of us the current marketing is still rooted heavily in “me me me” and “what we sell.”
We all make mistakes. The question is, how do we handle them? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll take a fascinating look–on a much larger scale–at crisis management and preparedness. While this is indeed important for large companies, it’s JUST as important for ALL of us to know and understand, as well.
Humility is one of the most misunderstood concepts of all. And what does it have to do with effective leadership? Well, practically everything! Dan Rockwell is one of Bob’s favorite leaders and a person for whom he has tons of respect and admiration. Writing under the name, Leadership Freak he started writing the blog in January of 2010. Since then, the Leadership Freak blog has been recognized as the #1 most socially shared leadership blog. Today over 400,000 people subscribe to his Leadership Freak social media channels and his blog is read in virtually every country in the world.
In this episode Bob welcomes one of the premiere teachers and practitioners of sales (both traditional and online), Kendrick Shope. Kendrick Shope is the CEO and creator of the Authentic Selling® process, as well as a highly-sought after speaker and media personality. She created the Authentic Selling® process to remove what she calls the “ick” factor of selling. As she says, “if you’re engaging in an activity that makes you feel icky, sleazy, or slimy, you are not going to create the results you desire.”