The advantage of running your business through mainly referrals and customer introductions is self-evident. Who would even argue otherwise. The problem for many salespeople, however, is an inability to ask. And, even when they do, it rarely results in referrals. You may have even asked for a referral from a customer or client who truly knew, liked, and trusted you, but when you did, they responded with something that sounded like: “Well, I can’t think of anyone right now. But, when I do, I’ll definitely let you know.” Did you ever hear from them again? At least regarding a referral? Possibly. But…unfortunately probably not.