114 Sales and Emotions

While we as human beings buy emotionally, we need to remember to be sure and bring logic into the mix. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll hear terrific advice from top sales professional, now author, Jeff West on understanding the decision-making process and the power of fusion points.

005 Influential Selling

Bob welcomes long-time mega-sales producer turned sales leader (now author and speaker) Jeff C. West. Bob first met Jeff a number of years ago when he spoke for Jeff’s large Aflac organization and since then they’ve been great friends and colleagues. According to Bob, “Not only is Jeff a person of ultra-high character and integrity, he’s one of the most knowledgeable sales professionals I’ve ever had the pleasure to work with.”