In this guest post, Certified Go-Giver Coach and very successful branding authority, Bill Ellis shares with us how the most effective brand you can put out there is…YOU. The authentic you!
Enjoy my friend Bill’s wisdom-filled words! – Bob Burg
As a branding authority I believe very firmly that all brands must have authenticity at their very core.
I recently received an email from LinkedIn® encouraging me to congratulate several of my connections on their new positions. As I reviewed their profiles I saw this listed under one man’s ‘Experience’ – Authenticity Creator. I cringed. Authenticity cannot be created. It’s simply one’s essence.
Consider this statement:
As long as you’re trying to be someone else, or putting on some act or behavior someone else taught you, you have no possibility of truly reaching people. The most valuable thing you have to give people is yourself. No matter what you think you’re selling, what you’re really offering is you.
~ Debra Davenport
“The Go-Giver” – page 91
With that comment, Debra Davenport delivers the Fourth Law of Stratospheric Success – The Law of Authenticity. If you have read The Go-Giver, you are quite familiar with Debra’s story.
At the age of forty-two she suddenly found her entire world upended and desperately needed to find employment. Her answer was real estate.
She quickly passed the exam and began learning everything that her firm had to offer…including every ‘close’ from A to Z. One year later she had not sold a single property. Filled with despair she decides to quit real estate after honoring her final appointment. For this outing she dropped all pretense of selling and relaxed. She was just Debra. She let herself have a good time. She made her first sale. She had unwittingly learned the concept of adding value — the value of being authentically herself.
Debra went on to achieve stratospheric success — not only in real estate and as a keynote speaker inspiring hundreds of others — but in her life. She discovered The Law of Authenticity.
Understand, authenticity cannot be created. It can be discovered, uncovered, polished and embraced as outlined in my Five Key Factors to a Truly Authentic Brand. Is it simple? Yes. Is it easy? Not necessarily. It is worth the effort.
As a very famous storyteller once wrote:
*Today you are You, that is truer than true. There is no one alive who is Youer than You.
~ Dr. Seuss
“Happy Birthday to You”