We all want to reach our most desirable customers and be able to offer them our products and services that we know will bring them immense value. But even getting their attention can be difficult as people are busier than ever before. And for most of us the current marketing is still rooted heavily in “me me me” and “what we sell.”
When it comes to change, we have a choice. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll talk about how to forecast the future—and get it right—from perhaps the top expert in the world in that field.