As leaders, we know it’s incumbent upon us to understand the values and needs of those we wish to lead. We’ll look at that in our Thought of the Day. And in our interview segment, renowned sales authority Jeff Shore teaches us how to think like a buyer.
In helping someone see our side of a situation, often the best thing we can do is first see it and verbalize it from their side. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll visit with Ian Altman, a master sales practitioner, author, and consultant. Ian will help us learn that the most successful sales professionals absolutely operate on the same side as their buyers.
I often define selling as simply discovering what the OTHER person wants, needs, or desires, and helping them to get it. While this is certainly true as far as selling a product or service, it covers SO much more. We’ll take a VERY special look at that in our first segment. And later, Anthony Iannarino will move from Alice Cooper fan to sharing with us wisdom from his fantastic new book titled, The Only Sales Guide You’ll Ever Need.
Exactly how important is it that we watch our … personal pronouns? In our interview segment, we learn from branding expert Bruce Turkel why our “brand” is not about us. It’s actually all about THEM. That also happens to be the name of his terrific new book.