A huge part of leadership, in business, and in life, is expressing gratitude. One of the very best ways to express gratitude is also one of most old-fashioned. We’ll discuss that in our Thought of the Day. And later in the interview segment, we’ll talk with Lee Cockerell, the man who ran Operations for the Walt Disney World Resort for many years and created much of the leadership training for which it’s so well-known.
Bob’s Thought of the Day
- Why it’s so easy to distinguish yourself from others by sending handwritten thank you notes.
- How handwritten notes impact others.
- The reasons people often keep these notes.
Interview with Lee Cockerell
- The three things Disney does better than almost anyone else.
- How to get your company culture right, and why it’s so difficult.
- Why great people, not products, are the only strategic advantage you have.
- How his insecurity held him back as a young leader.
- How the RAVE strategy (Respect, Appreciate, Value Everything) can impact your life.
- What Lee’s extensive travel taught him about respecting and appreciating other people.
- The #1 reason people leave a company (and relationships).
- Why you should never underestimate the power of encouraging and thanking others.
Lee Cockerell’s 10 Strategies for Creating Magic
- Remember, Everyone is Important
- Break The Mold
- Make Your People Your Brand
- Create Magic Through Training
- Eliminate Hassles
- Learn the Truth
- Burn the Free Fuel
- Stay Ahead of the Pack
- Be Careful What You Say and Do
- Develop Character
Click to Tweet
It’s not the magic that makes it work, it’s the way we work that makes it magic. ~ @LeeCockerell Click To Tweet
Culture is not part of the game, it IS the game. ~ @LeeCockerell Click To Tweet
- Creating Magic: 10 Common Sense Leadership Strategies From A Life At Disney by Lee Cockerell
- Time Management Magic by Lee Cockerell
- The Customer Rules by Lee Cockerell
- Creating Disney Magic Podcast
About the Book
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Joe learns that shifting his focus from getting to giving — constantly and consistently creating value for others — leads to exceptional returns.
Rapidly going from national bestseller to global phenomenon, The Go-Giver has gained a devoted following with over a million copies sold. It’s utilized as a resource in major corporations to small businesses, in schools and churches, in book clubs, and more. Nearly a decade since its original publication, this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.
#027 … What a great POD with Bob Burg and HIs guest Lee Cockerell. That a few minutes and listen, it’s’ worth the time!
Wow – thank you, David. Very grateful for your kind words about the podcast. Indeed, Lee was outstanding. What an amazing leader!
I listened to this great podcast this morning on my walk into my office. Full of value and terrific insights into leadership and how we can improve as a leader. I love how Lee talks about how it is your people who make the difference and how everyone in your business is important. Thanks again for sharing Bob.
Thank you, Pete. So glad to know you enjoyed the interview with Lee. He truly knocked it out of the park!
Outstanding podcast. So many simple yet VERY important takeaways! I have always held the Disney organization in highest regard and Lee’s words and teachings exemplify why they are such a great company! Thank you Bob for bringing us such valuable lessons!
Very grateful, John. Thank you for your kind feedback. So glad you enjoyed Lee!