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Summary
People can accomplish great things. But on the individual level, more than what they accomplish, or even what they DO, it’s who they ARE that creates distinction. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll learn from the amazing business author and Hall-of-Fame speaker, Scott McKain, how to create distinction in the marketplace. That and more on today’s show.
Bob’s Thought of the Day
We’ll Explore:
- Why true distinction means more than simply being different from someone or something else—but rather being of higher quality.
- The power of being distinctive through maintaining a life of integrity, as shown by Tom Schreiter, the Dean of Direct Selling. (You’ll also hear what Tom’s own son-in-law has to say about his distinctive example.)
- How Shane and Sia—the Barbi Twins—used their modeling fame to create a powerful and distinctive platform to first help women forgo destructive behavior and become healthier, and then to speak out and advocate for animal rights (in addition to helping track down a villainous psychopath!).
Interview with Scott McKain
You’ll discover:
- Why being different is not the same thing as being distinct.
- The three destroyers of differentiation.
- That the more you establish distinction in the marketplace, the less price-sensitive your customers become.
- A powerful story about Scott’s memorable experience with the Fairmont Hotel.
- Why keeping your story to yourself is worse than telling no story at all.
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Keeping your story to yourself is worse than telling no story at all. @scottmckain Click To Tweet
Discover why you should focus on your customers, not your competitors. @scottmckain Click To Tweet
Learn why being different is not the same thing as being distinct. @scottmckain Click To Tweet
Interview Links
- ScottMcKain.com
- Create Distinction by Scott McKain
- 7 Tenets of Taxi Terry by Scott McKain
- Follow Scott McKain on Twitter
- Connect with Scott McKain on LinkedIn
- Distinction Institute, LLC
- Project Distinct Podcast
Resources
- TwinBunnies.com (The Barbi Twins’ animal protection organization)
- Selling The Go-Giver Way Online Video Course
- The Go-Giver Entrepreneurs Academy
- TheGoGiver.com
- GoGiverSpeaker.com
- Burg.com
- How to Post a Review
Listen to The Go-Giver Podcast on iTunes
About the Book
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Joe learns that shifting his focus from getting to giving — constantly and consistently creating value for others — leads to exceptional returns.
Rapidly going from national bestseller to global phenomenon, The Go-Giver has gained a devoted following with over a million copies sold. It’s utilized as a resource in major corporations to small businesses, in schools and churches, in book clubs, and more. Nearly a decade since its original publication, this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.
