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Summary
This episode features a two-part Thought of the Day segment. Is there really a “secret” to selling? Well, yes … but as Harry Browne said, “The secret of selling … need not be a secret.” We’ll discuss that in our first segment. In the second segment, we’ll look at Harry’s 5-step process that will make selling a lot more fun, less stressful, and more profitable for both you … AND your customer. That and more on today’s show.
Bob’s Thought of the Day
- The story behind the publication of Harry Browne’s influential book The Secret of Selling Anything.
- The three immutable laws of human nature that formed the basis of his sales philosophy and methodology.
- Mr. Browne’s “secret” of selling (which he believed shouldn’t be a secret).
- Why both the buyer and seller profit in a true free-market exchange.
- The five steps to Harry Browne’s simple selling process.
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Find out what people want … and help them get it. ~Harry Browne Click To Tweet
Profit is a reward for satisfying the desire of someone else. ~Harry Browne Click To Tweet
In every free-market exchange there are always two profits: the seller profits and the buyer profits. ~Harry Browne Click To Tweet
Resources
- The Secret of Selling Anything by Harry Browne is available in paperback form online via The System Press, by telephone at 1-845-757-5037. Or, you can order the Kindle version via Amazon.com.
- Selling The Go-Giver Way Online Video Course
- Free Video Series: Exploring The Five Laws with Bob Burg
- Go-Giver Beyond The MasterMind Retreat
- The Go-Giver Leader
- GoGiverSpeaker.com
- Burg.com
- How to Post a Review
Listen to The Go-Giver Podcast on iTunes
About the Book
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Joe learns that shifting his focus from getting to giving — constantly and consistently creating value for others — leads to exceptional returns.
Rapidly going from national bestseller to global phenomenon, The Go-Giver has gained a devoted following with over a million copies sold. It’s utilized as a resource in major corporations to small businesses, in schools and churches, in book clubs, and more. Nearly a decade since its original publication, this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.
Really enjoyed this episode, learning from Harry Browne (and you, of course, Bob!)
My favorite takeaway is that both people profit in a free-market exchange. Thinking of that completely shifts my focus from “selling” to connecting with my ideal client. It takes my focus off promotion (emails, blogging, webinars, etc.) and puts it on looking at my connections and reaching out to those who I think would really love my service. I think I’ll go look at my list right now~ thanks for the inspiration, Bob!
Thank you SO MUCH, Linda, for your very kind feedback. So glad to know you enjoyed it!
Why they call “selling”, “trading”? A real eye-opener…
Katherine, thank you. So glad to know you enjoyed it!