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Summary
While one’s character is generally understood to be more important than one’s reputation, one’s reputation is also very important. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll look at some ideas and suggestions from Elizabeth Engen behind the art of managing—and even rescuing—an online reputation. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- The difference between character and reputation, according to the legendary John Wooden.
- The need for our reputation to be based on our character.
- Why we need to make sure to take the appropriate steps to guard our reputations.
Interview with Elizabeth Engen
You’ll discover:
- How Elizabeth defines online reputation management.
- Some surprising statistics about reputation management.
- Why not being online can actually hurt your online reputation.
- The importance of not oversharing about your personal life.
- How Elizabeth takes a client through an online makeover.
- Steps to dealing with a bad review about your business or you personally.
- What SEO is and why it’s so important for your business.
- Common mistakes people make with SEO.
Interview Links
- PremierSeoNinjas.com
- Elizabeth’s blog
- Check out Elizabeth’s FREE resources
- Connect with Elizabeth on Facebook
- Connect with Elizabeth on LinkedIn
- Follow Elizabeth on Twitter
- Follow Elizabeth on Instagram
- Elizabeth’s YouTube channel
Click to Tweet
On this episode, @PremierSeoMN reveals why every business needs a #reputation management strategy. Click To Tweet
Our online #reputation is either developed by us or for us. @PremierSeoMN Click To Tweet
#Reputation management is ensuring that the potential customers see your business for what it truly is instead of what some people might put online about it. @PremierSeoMN Click To Tweet
Resources
About the Book
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Joe learns that shifting his focus from getting to giving — constantly and consistently creating value for others — leads to exceptional returns.
Rapidly going from national bestseller to global phenomenon, The Go-Giver has gained a devoted following with over a million copies sold. It’s utilized as a resource in major corporations to small businesses, in schools and churches, in book clubs, and more. Nearly a decade since its original publication, this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.