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Summary
How important is it to really embrace the value of your product or service? We’ll look at that in our Thought of the Day. And in our interview segment, one of the truly outstanding marketers of today’s entrepreneurial world, David Newman, will share some of his top tips on Thought Leadership Marketing. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- A powerful example of valuing your product to be legitimately worthy of a higher price.
- Why we must believe in the value of our product or service if we expect our customers or clients to believe in it.
- A key principle of sales: we should not be selling on low price, but rather on high value.
Interview with David Newman
You’ll discover:
- That if you want to stand out, you have to say things differently, you have to do things differently, and you have to be more helpful than the average salesperson.
- Some of the how-to’s of thought leadership marketing.
- Three key questions: 1) What business are you in? 2) What business are you REALLY in? 3) What business do your prospects need you to be in?
- The importance of connecting first as a friendly expert or trusted authority.
- The value of doing 15 minutes of research on a company you want to do business with.
- Why a true salesperson is a catalyst for new thinking.
- The value of knowing how COVID-19 has affected your prospects, and why you must adjust your sales language.
- A powerful David Newman-ism.
Click to Tweet
“If you want to stand out, you have to stand out.” @dnewman #business Click To Tweet
“Research before reach out.” @dnewman #research Click To Tweet
“Marketing comes down to four words: Offer value, Invite engagement.” @dnewman #marketing Click To Tweet
Interview Links
- DoItMarketing.com
- Do It! Marketing by David Newman
- Do It! Speaking by David Newman
- Free Do It! Marketing Manifesto by David Newman
- Free Masterclass Training
- David’s Podcast: The Speaking Show
- David’s Blog
- Expert Profit Formula
David Newman’s Social Media
- Connect with David on Facebook
- Connect with David on LinkedIn
- Follow David on Twitter
- Follow David on Instagram
- David’s YouTube channel
Resources
- Selling The Go-Giver Way Online Video Course
- Go-Giver Beyond The MasterMind Retreat
- Burg.com
- Endless Referrals: The Go-Giver Way
- Order The Go-Giver
- Order The Go-Giver Leader
- Order The Go-Giver Influencer
- TheGoGiver.com
- GoGiverSpeaker.com
- How to Post a Review
- Around The Corner to Around the World: A Dozen Lessons I Learned Running Dunkin’ Donuts by Robert Rosenberg
About the Book
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Joe learns that shifting his focus from getting to giving — constantly and consistently creating value for others — leads to exceptional returns.
Rapidly going from national bestseller to global phenomenon, The Go-Giver has gained a devoted following with over a million copies sold. It’s utilized as a resource in major corporations to small businesses, in schools and churches, in book clubs, and more. Nearly a decade since its original publication, this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.
