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Summary
While it’s important to know the definition of influence, it’s even more important to understand its “essence.” We’ll look at that in our Thought of the Day. And in our interview segment, one of the titans of leadership over the last 35 years of the 20th century—and the author of a fantastic new book—will guide us with some absolute gems of wisdom. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- The difference between pushing and pulling in terms of influence.
- A powerful reminder from Dale Carnegie’s classic, How to Win Friends and Influence People: “Ultimately, people do things for THEIR reasons, not OUR reasons.”
- Why your influence is dependent upon how abundantly you can actually focus not on your own interests, but rather on the interests of those you’re wanting to lead.
Interview with Robert Rosenberg
You’ll discover:
- The key lesson 9-year-old Robert learned from accompanying his father on a business trip: high product quality (value) is better than low price.
- The importance of giving the consumer something that doesn’t exist in the marketplace.
- A number of big mistakes that he and his team had to overcome in order to save the company and eventually thrive.
- Why as the leader you must take 100% responsibility for the mistakes that are made.
- The power of humility.
- A critical leadership lesson: running a business is just as much a social entity as a commercial one–maybe more so.
- The importance of communication and defining terms correctly.
- How Robert helped his franchisees understand how making the financial investment in remodeling their stores could be a great return on investment.
- The story behind Dunkin’ Munchkins®.
- How being open to a “foreign idea” turned out to be a game-changer for the company.
- The power of embracing change.
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”For me, it all begins with precise language and a clear and unchanging definition of terms.” —Robert Rosenberg, Former CEO of Dunkin’ Donuts #leadership Click To Tweet
“As a leader, you do not blame your followers. You take 100% of the responsibility.” —Robert Rosenberg, Former CEO of Dunkin’ Donuts #leadership Click To Tweet
“A healthy dose of humility can be the best asset in the pursuit of learning and betterment.” —Robert Rosenberg, Former CEO of Dunkin’ Donuts #leadership Click To Tweet
Interview Links
- Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin’ Donuts by Robert Rosenberg
Robert Rosenberg’s Social Media
Resources
About the Book
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Joe learns that shifting his focus from getting to giving — constantly and consistently creating value for others — leads to exceptional returns.
Rapidly going from national bestseller to global phenomenon, The Go-Giver has gained a devoted following with over a million copies sold. It’s utilized as a resource in major corporations to small businesses, in schools and churches, in book clubs, and more. Nearly a decade since its original publication, this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.