As a business, and as a human being, empathy and kindness just makes so much sense. It’s both the right way to be and it also happens to be the most profitable. We’ll look at that in our Thought of the Day. In the second segment, we’ll look at two practical takeaways from the amazing story I’ll share about the value of empathy. That and more on today’s show.
René Banglesdorf is co-founder (along with her husband, Curt) and CEO of Charlie Bravo Aviation, an Austin, TX-based company that buys, sells and leases corporate aircraft worldwide. Having started in 2008 her firm works with government entities, non-profits, corporations both large and small, and private individuals and has closed deals in more than 40 different countries ranging from hundreds of thousands to over $30 million dollars.
Dr. Amy Fast has been a teacher at the elementary level, instructional coach at the elementary and middle levels, and is now an assistant principal at McMinnville High School. She is author of “It’s the Mission, Not the Mandates,” and she’s an active commentator on social media about public education policy and practice. Her big social media outlet is Twitter, where Bob’s been following her for awhile now and he just LOVES what she shares. Her Twitter handle is @FastCrayon.
The advantage of running your business through mainly referrals and customer introductions is self-evident. Who would even argue otherwise. The problem for many salespeople, however, is an inability to ask. And, even when they do, it rarely results in referrals. You may have even asked for a referral from a customer or client who truly knew, liked, and trusted you, but when you did, they responded with something that sounded like: “Well, I can’t think of anyone right now. But, when I do, I’ll definitely let you know.” Did you ever hear from them again? At least regarding a referral? Possibly. But…unfortunately probably not.