Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More and The Go-Giver Leader and soon to be released, The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 21 languages and has sold over 850,000 copies. To receive Bob's Influence & Success Insights via email, visit www.burg.com.

Thriving Amongst the Biggies

The First Law of Stratospheric Success in The Go-Giver is “The Law of Value.” While John and I say it’s providing more in value than you take in payment, that simply means to make the customer experience so magnificent (remember Ernesto’s explanation of the three types of restaurants) that he or she will be blown away, want to…

Humbled By An Angel

Law #3 of The Go-Giver is The Law of Influence, which says, “Your influence is determined by how abundantly you place other people’s interests first.” Sometimes, however, things – be they attitudes or pre-judgments – get in the way of our doing that, don’t they? In this wonderful article by our friend, Gil Namur, we”ll learn how he corrected a mistake and…

Dreams of Greatness

John and I are always excited to know our book is being enjoyed. Take the latest example, Princess Garcia (whose human is Vanessa Michele Garcia of Southern California). It seems Princess is taking the message so much to heart that she’s attempting to ingrain the Five Laws by actually sleeping on them. You’ve got to…